With a total population of approximately 600 million, the combined economy of the 10 nations comprising the Association of Southeast Asian Nations (ASEAN) ranks as the ninth largest in the world. To transform ASEAN into a single market and production base that is highly competitive and fully integrated into the global economy, the ASEAN Economic Community (AEC) is set to be realized on December 31, 2015. Most ASEAN countries must comply with the AEC Blueprint, which sets out guidelines for ASEAN to achieve its goal of becoming a single market by 2015. IP rights are an important issue in the blueprint.
As the region continues to grow even in the face of economic stagnation in the United States and Europe, many rights holders are eager to access ASEAN’s surging middle class. Yet IP infringement remains rife in much of the region, and rights holders must cope with vast differences in the legal regimes from one country to another. This chapter provides a guide to anticounterfeiting in Thailand and its neighboring emerging markets: Cambodia, Laos, and Myanmar.
This article first appeared in Anti-counterfeiting 2013 – A Global Guide, a supplement to World Trademark Review, published by The IP Media Group. To view the issue in full, please go to www.worldtrademarkreview.com.