Alec Wheatley, a consultant in Tilleke & Gibbins’ intellectual property department, will host a panel session at WTR’ s Brand Strategy China event on Monday, December 3, 2018. He will be joined by panelists from global brand owners L Brands and Treasury Wine Estates, and from renowned US IP boutique, Fitch Even.
The session, entitled “Your Online Offensive and Defensive Playbook,” will delve into the steps that brand owners need to take in order to pursue a 360-degree approach to building, managing, and protecting brand identity online. The panelists, under Alec’s guidance as moderator, will examine the defensive and offensive tactics that are critical for digital stakeholders to protect their reputation, and the impact of legislative change on doing so.
The event will take place at the Ritz Carlton Shanghai, Pudong, from 9am. For more information, please visit the WTR website.