You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

May 6, 2011

Targeting Purchasers and Landlords in Thailand’s Battle Against Counterfeiting

World Trademark Review

This article first appeared in World Trademark Review magazine issue 30, published by The IP Media Group. To view the issue in full, please go to www.worldtrademarkreview.com.

The US government notes that “piracy and counterfeiting remain widespread” in Thailand, with open markets for pirated and counterfeit goods located throughout Bangkok. As a consequence, the country currently remains on the Office of the United States Trade Representative’s (USTR) Priority Watch List (2010 Special 301 Report), despite senior-level government commitment to stronger protection and enforcement of IP rights. In the face of the challenges that exist, the government recently introduced a bill to amend the Trademark Act 1991, with provisions designed specifically to address the issue of counterfeiting.

Despite the fact that the Trademark Act imposes severe penalties for the criminal offence of trademark infringement, the individuals that engage in counterfeiting and piracy remain both undaunted and undeterred. As a result, the Department of Intellectual Property introduced provisions in the bill that increase the pool of offenders by penalising those who support or demand counterfeit goods, including purchasers, landlords and entities that manufacture, distribute, obtain for distribution, offer for sale or import counterfeit goods. By attacking the supply chains, support networks and demand for fake goods, the Department of Intellectual Property hopes to stem the tide of counterfeit products in Thailand.

Shaping public attitudes to counterfeits

During the drafting process, many stakeholders proposed that the purchase or possession of counterfeit products be made a criminal offence. The original draft of the bill therefore extended punishment both to persons who purchased counterfeit products and to those in possession of such goods.  However, opponents argued that the provision was open to abuse, as police officers would have the authority to arrest a person who was merely holding counterfeit products.

As a result, under the current draft bill, the offence is limited to actually purchasing counterfeit products. The draft provision provides that “whoever, without appropriate reasons, buys goods, while knowing or [where the buyer] reasonably should have known that such goods have used forged trademarks, service marks, or collective marks according to Section 108, shall be punishable by a fine not exceeding Bt1,000”.

The penalty for this offence is relatively low, with the maximum fine of Bt1,000 equivalent to about $32 at current exchange rates. This may signal the drafters’ belief that purchasing counterfeit products is not a direct infringement and is also not a serious offence. This provision will, however, serve to remind the public that trademark infringement is a criminal act and will hopefully prevent them from supporting such illegal enterprise.

Targeting landlords

A more significant element is the proposal to make it an offence to rent out premises for the commission of infringing acts. Under the current law, a landlord has no responsibility for counterfeiting activities that take place on its property. Should the bill become law, the proposed changes will encourage trademark owners to enforce their property rights more effectively by enabling action against offending landlords.

The proposed provision states: “Whoever provides rental of spaces, including the owner or occupier of any building or space, while knowing or [where the owner] reasonably should have known that the user of the building or spaces therein sells, offers for sale, or possesses for sale goods which have used forged trademarks, service marks, or collective marks according to Section 108 and 109, shall be punishable by imprisonment not exceeding one year or a fine not exceeding Bt200,000 or both.”

There are two lines of argument regarding this proposed provision. On the one hand, the clause may not be necessary: opponents of the provision argue that a landlord who knowingly assists or somehow provides the counterfeiter with assistance is already liable as one who renders “assistance to trademark infringement”. Proponents argue, however, that the more serious offence of contributory trademark infringement is not expressly stated in the Trademark Act, and that the revision is necessary to impose clear liability on landlords that allow their property to be used for infringing activities.

As the passage of the bill may take time, the Department of Intellectual Property asked the Office of the Attorney General to render an opinion on whether a landlord that allows its tenant repeatedly to commit the offence of trademark infringement can be punished under the existing laws. Unsurprisingly, the Office of the Attorney General affirmed that under the current law, a landlord has no direct responsibility to monitor the acts of its tenants.

Fortunately, the Office of the Attorney General further opined that in any trademark infringement case where a sufficient weight of evidence proves that the landlord acted as a principal, instigator or supporter of the counterfeiting activities on its premises, the IP rights owners are entitled to file a criminal case against such landlord under Section 83, 84, or 86 of the Penal Code in relation to the criminal liability of principals and supporters. The opinion may now increase the willingness of law enforcement officers to bring a case against a landlord that assists or supports trademark infringement. Nonetheless, the government has not yet identified the type of evidence required to prove the offence of assistance and support.

In the meantime, trademark owners await the passage of the bill and the alternative means for combating counterfeiting activities it offers. The bill has now been presented for review to the Council of State. Only time will tell whether it and other legislative initiatives, taken together and coupled with strong enforcement, will succeed in removing Thailand from the Priority Watch List.

RELATED INSIGHTS​ 

July 9, 2026
Recycling, upcycling, and refill-packaging models are now widely promoted as ways to reduce waste, lower carbon emissions, and respond to consumer demand for sustainable products. However, complications arise when these environmentally driven trends intersect with intellectual property law—particularly where reused or altered packaging continues to display third parties’ registered trademarks. Adding to this complexity, Thailand’s draft Sustainable Packaging Management Act aims to introduce new environmental compliance obligations that businesses must navigate alongside existing trademark concerns. Recycling and upcycling packaging may infringe trademark rights, especially in cases not protected by the first-sale doctrine—the principle that a trademark owner’s rights over a particular mark-bearing product end once the owner first sells it. Furthermore, even refill packaging carries legal risk due to specific statutory prohibitions under Thai law. Compounding these challenges, the draft Sustainable Packaging Management Act will impose extended producer responsibility (EPR) obligations on manufacturers and brand owners, requiring them to manage packaging throughout its lifecycle. These overlapping legal frameworks could deter manufacturers from pursuing ESG-aligned business models unless businesses understand how to navigate both trademark and environmental requirements. Under Thai law, this issue remains uncertain because the Trademark Act does not expressly codify the first sale doctrine, also known as the exhaustion of trademark rights. Generally, this doctrine provides that once a trademark owner has lawfully sold goods bearing its trademark, the owner’s right to control further resale of those particular goods is exhausted. The rationale is that the owner has already received commercial benefit from the first authorized sale; therefore, the purchaser should be free to resell or otherwise dispose of the goods. Although the doctrine is not expressly codified in the Trademark Act, Thai courts have recognized it in relation to genuine goods and parallel imports, as seen in a Supreme Court Judgment No. 2817/2543 in which the
July 6, 2026
Indonesia’s regulation on reporting online intellectual property (IP) infringement provides comprehensive procedural guidance for IP rights holders and their licensees in reporting online infringement complaints. Issued in December 2025 by the Ministry of Law as Regulation No. 47 of 2025 regarding Handling of Intellectual Property Infringement Reports in Electronic Systems, this regulation covers all types of IP rights. It also specifies documentation when reporting infringement, and lays out the procedures for examination, verification, and enforcement actions. Submission of Complaints Complainants may submit reports through the online system of the Directorate General of Intellectual Property (DGIP) or in person at the DGIP office. Complaints may also be filed through an authorized proxy. Under the regulation, complainants are required to provide the following information and documents: Personal details of the complainant; Brief description of the protected work or subject matter (i.e., type of IP and name or address of the infringing website, portal, account, or application, or a link to the location of the infringing content); Complete description of the alleged infringement; Certificate of registration or recordal of the relevant IP; Recordal of IP license agreement, if any; and Other supporting evidence. Verification and Examination Process Upon receiving a complaint, the responsible formality officer may request clarification or additional supporting documents. In the latter case, the complainant must then submit the necessary administrative documents within 14 days of the notification date. Once the documentation is deemed complete and sufficient, the case will be formally registered. Subsequently, the DGIP will establish a verification team to handle online IP violations, which will include the Civil Servant Investigator (PPNS), the Ministry of Communication and Digital Affairs, experts with relevant expertise in IP, and representatives from related associations such as AVISI (Indonesian Video Streaming Association). After examining the report, the team will prepare the Minutes
June 30, 2026
Customs recordation is an enforcement mechanism in Myanmar that enables intellectual property (IP) rights holders to seek prevention of the cross-border movement of infringing goods. The enactment of Myanmar’s IP laws in 2019 has enabled customs recordation for registered marks and copyrights under the Trademark Law 2019 and the Copyright Law 2019. By contrast, the Patent Law 2019 and the Industrial Design Law 2019 do not provide a practical framework for customs recordation, and accordingly such rights are not subject to the customs recordation regime. Under the Trademark Law 2019, rights holders may apply for customs recordation and may also ask the Customs Department to suspend the release of goods suspected of bearing counterfeit marks. Likewise, the Copyright Law 2019 allows for customs intervention in relation to pirated works. These provisions reflect Myanmar’s gradual alignment with international standards on border measures, although the implementation framework remains at a relatively early stage of development. Customs Recordation Pursuant to the Trademark Law 2019 and the Copyright Law 2019, the relevant authorities have issued customs rules concerning the protection of registered marks and copyrights. In practice, the process generally begins with the submission of an application to the Customs Department together with supporting documentation. This typically includes proof of registration in Myanmar; details of the rights holder, applicant, and any authorized representative; and a comprehensive description of the genuine goods. Product identification materials—such as photographs, packaging samples, and distinguishing features—are particularly important in helping customs officers identify suspected infringing goods. A recordation remains valid for two years from the date of approval. It may be renewed for additional two-year terms, provided that the renewal application is filed within the thirty days prior to expiry for marks and up to thirty days in advance of the expiry date for copyrights, in accordance with
June 24, 2026
Patent enablement requirements are provided under Article 102 of Vietnam’s Law on Intellectual Property (IP Law). In particular, a patent specification must “fully and clearly disclose the nature of the invention to such an extent that, based on the specification, a person having ordinary skill in the relevant art can implement the invention.” In pharmaceutical and biotechnology patents, this requirement is more complicated and subject to more rigorous assessment. The Patent Examination Guidelines (Guidelines) of the Intellectual Property Office of Vietnam (IP Office) were amended in March 2026 to introduce Annexes III and IV for the pharmaceutical and biotechnology sectors, in which Annex III provides detailed guidelines on the assessment of specification requirements. These amendments were made under a project for strengthening capacity in industrial property examination between the Japan International Cooperation Agency (JICA) and the IP Office. Annex III provides detailed instructions on how examiners assess enablement in a pharmaceutical or biotechnology application, and offers examples of acceptable and unacceptable descriptions with regard to the enablement aspect. Enablement Requirements in Pharma and Biotech Patents Article 12.7 of Circular 10/2026/TT-BKHCN (Circular 10) adds to the requirements of Article 102 of the IP Law that the description must demonstrate the novelty, inventive step, and industrial applicability of the technical solution. For pharmaceutical composition subject matters, Article 12.9 of Circular 10 sets out that the description must present the results of clinical trials and/or the pharmacological effects of the claimed pharmaceutical composition, and must include at least the following information: Substance/mixture used. Testing method (system) employed. Information on the test results. Correlation between the pharmacological effects obtained from the tests and the application of the pharmaceutical product in the prevention, diagnosis, and treatment of diseases. The Guidelines note that pharmacological study results should be presented in a quantified manner, and pharmacological