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December 24, 2019

Regional Guide to Trademark Enforcement in Southeast Asia: Online-to-Offline Actions

Ever-increasing internet penetration and the proliferation of constant connectivity have sparked new intellectual property protection concerns in recent years. With the e-commerce market in Southeast Asia projected to reach USD 102 billion by 2025, online infringement threatens to dampen this economic surge, and rights holder must rise to meet these new challenges in addition to their conventional methods of combatting infringement.

The Regional Guide to Trademark Enforcement in Southeast Asia: Online-to-Offline Actions provides insight into the legal framework regulating trademark infringement resulting from online sales of counterfeit goods in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam, as well as the remedies available to rights holders.

Attorneys and consultants from all of Tilleke & Gibbins’ offices across Southeast Asia contributed to guide—not only by providing legal expertise on the laws and mechanisms applicable in each jurisdiction, but also by examining strategies for maximizing results from enforcement endeavors against infringement occurring online.

Challenges such as a lack of a robust legal infrastructure specifically targeting illegal activities online should not deter brand owners from enforcing their proprietary rights. This guide outlines the multifaceted approaches rights holders should take in protecting their intellectual property.

The full guide is available as a PDF below.