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April 19, 2011

Protecting Promotional Materials under IP Law

Bangkok Post, Corporate Counsellor Column

Successful marketing campaigns revolve around memorable advertising to create product differentiation. Because successful marketing ideas are likely to be emulated—if not directly reproduced—by competitors, it is important for brand owners to incorporate an intellectual property element into their marketing strategies. This article reviews the forms of IP protection that can be sought for various components of an advertising campaign.

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