You are using an outdated browser and your browsing experience will not be optimal. Please update to the latest version of Microsoft Edge, Google Chrome or Mozilla Firefox. Install Microsoft Edge

August 29, 2017

Indonesia’s Amended Trademark Law: Implications of the New Publication Process

Informed Counsel

Indonesia’s amended Trademark Law has been in force since November 25, 2016, and brings a number of substantive changes to the country’s trademark regime. Perhaps the most significant change relates to how trademarks are published, as this directly affects the entire portfolio management of a trademark owner.

New Approach to Trademark Publication

Under the old law, trademark publication takes place after the substantive examination stage and lasts for three months. Opposition can be filed during this time, and the trademark application will be reexamined based on the opposition. Under the new law, trademark publication takes place before  the substantive examination stage and lasts for two months.  When the application is examined, the examiner will also have information regarding any oppositions that may have been filed. This streamlined procedure eliminates the reexamination step and should, at least in theory, speed up the registration process.

Dual System of Trademark Prosecution

In order to transition from the old law into the new law, the Indonesian Trademark Office has implemented a dual system of trademark prosecution under which applications filed before November 25, 2016, are prosecuted according to the old law, and applications filed on or after November 25, 2016, are prosecuted according to the new law. Thus, each route has its own publication procedure—applications under the old law are being published after they have already been substantively examined, while applications under the new law are being published when they have yet to be substantively examined.

Increase in Number of Publications

Based on information from the Trademark Office, the number of publications in Indonesia has increased significantly from 2016 to 2017. For the full 12 months of 2016, 49,830 applications were published. Whereas for January to June of 2017, 62,277 applications have been published under both the old law and the new law.

Implications for Trademark Applicants

The publication period provides the opportunity to file opposition against a trademark application.  With the shortening of the publication period from three months to two months, it is prudent for trademark owners to keep watch on publications and promptly file an opposition upon finding similar marks. Once this time frame has passed, there is no chance for an opposition to be filed, and the only other possibility would be to file for a cancelation of the trademark with the Commercial Court, which is more costly and time-consuming. 

Additionally, according to the Ministerial Regulation No. 67 of 2016, if the owner of a well-known mark would like the examiner to refuse a trademark application in an unrelated class based on the similarity to the well-known mark, the owner of the well-known mark must file an opposition.

Importantly, the deadline to submit an opposition will depend on which trademark law the publication in question falls under, since the two types of publications run in parallel under both laws. An interesting issue has thus presented itself under this type of parallel publication in the form of uncertainty over who has better rights in regard to a priority claim.

Trademark publications that are published according to the new law do not necessarily have confirmation on whether or not priority can be claimed because the priority document can be submitted up to three months from the filing date. However, the new law also states that a trademark application should be published within 15 days from the application filing date, according to Article 14. Thus, there is a gap between the publication date and the deadline to submit a priority document.

For example, a trademark application with no priority claim could have been filed on June 30, 2017, and published on July 14, 2017, under the new law. Separately, another applicant could have filed an application on July 1, 2017, for a trademark with a priority claim date of February 1, 2017, and that application could also be published on July 14, 2017. Since the priority document may not yet have been submitted at the time of publication, there is uncertainty as to which applicant has the better right. It is possible for prior right to be determined later during substantive examination, as the priority document should have already been submitted at that time.

With the issues presented by the new law, it is more crucial than ever for trademark applicants to pay attention to the publications process. If an applicant finds that a published trademark application is similar to their own mark, they should file an opposition even if the opposed mark has a priority date prior to their own mark because priority right may not have been established yet during publication. During substantive examination, if the examiner determines that priority cannot be claimed for an opposed mark, the applicant will have the better right as long as their mark has an earlier application date.

RELATED INSIGHTS​ 

August 20, 2026
As part of its membership in Lex Mundi, Tilleke & Gibbins has released the latest edition of its Guide to Doing Business in Thailand, providing an overview of the legal, regulatory, and commercial considerations for companies establishing or expanding operations in Thailand. The 2026 edition offers practical insight into the country’s business environment, investment framework, and operational requirements. The guide covers a wide range of topics relevant to foreign and domestic investors, including: Investment incentives and promotion schemes Financial facilities and banking regulations Exchange controls and money transfers Import and export regulations Business structures and incorporation options Requirements for establishing a business Operational and compliance considerations Business cessation and insolvency procedures Employment and labor laws Taxation Immigration and visa requirements Prepared by Tilleke & Gibbins lawyers across multiple practice areas, the publication outlines key aspects of doing business in Thailand, including foreign investment restrictions, regulatory compliance obligations, corporate structures, employment requirements, and recent legal and economic developments affecting investors. The publication forms part of Lex Mundi’s Country Guides series, a global collection of jurisdiction-specific reference materials prepared by member firms around the world. Together, these guides help companies evaluate opportunities, compare regulatory environments, and plan international business activities across multiple markets. The full Guide to Doing Business in Thailand 2026 is available through the button below.
August 13, 2026
Modern agricultural machinery is no longer purely mechanical but instead technology dependent. Modern tractors, harvesters, and other farm equipment increasingly incorporate embedded software, electronic control units, sensors, and digital diagnostic systems. While such technologies enhance efficiency, productivity, and precision farming, they also affect the manner of equipment repair and maintenance. As a result, farmers and independent repair providers may have little practical choice but to rely on authorized dealers, even for routine maintenance and repairs. Section 36 of Thailand’s Patent Act reflects the principle that the authorized sale of a patented invention usually exhausts the exclusive right of the patent owner over the specific product. This means that upon legal sale of the patented product, it can typically be used or resold without further authorization from the patent holder. This principle is relatively straightforward when applied to traditional mechanical equipment. Ownership of a machine ordinarily carries with it the practical ability to diagnose faults, replace worn parts, and restore the equipment to working order. Modern agricultural machinery, however, increasingly depends on embedded software, proprietary diagnostic systems, firmware updates, and other digital resources that may remain under the control of the manufacturer or patent holder. This tension lies within the “right to repair” debate. In the United States, on July 8, 2026, the Federal Trade Commission and five states announced a settlement with Deere & Company resolving allegations that Deere had unlawfully restricted farmers’ and independent repair providers’ ability to repair their equipment. Under the terms of the settlement, for the next ten years, Deere must provide repair resources, including software capabilities, on terms equivalent to those provided to authorized dealers. The Deere settlement highlights that the nature of ownership is changing, but legal concepts have not kept pace. Traditional patent-law concepts, including patent exhaustion, were developed with physical products
August 10, 2026
Thailand has finalized its social media KYC (“know your customer”) rules under Notification of the Electronic Transactions Commission on Measures to Prevent Technological Crimes for Social Media Service Providers (No. 2), which was published in the Government Gazette on May 5, 2026, and will take effect on November 1, 2026. While an early draft of the notification proposed requiring social media platforms to arrange identification of every user account, the final notification is significantly more targeted, focusing on paid online advertising and advertiser identity verification. Though the regulatory initiative primarily aims to combat online fraud and technology-related crimes, it also has important consequences for intellectual property enforcement, because the verified platform records that will be generated under the new requirements can help IP rights holders to identify anonymous online infringers. Key Regulatory Mandates The notification requires social media service providers to verify the identity of advertisers before their paid advertisements are published and disseminated in Thailand through social media, regardless of whether the advertising fees come from the advertisers or third parties. Verification of an advertiser is valid for one year, after which verification would have to be performed again before the platform could publish additional paid advertisements from the advertiser. Permitted verification methods are specified under the notification. A platform may verify an advertiser by checking identity evidence and confirming the connection between the advertiser and that identity evidence, with the notification giving facial comparison against certain government-issued identity documents as an example. Alternatively, platforms may verify advertisers through a digital identity verification and authentication system with an identity-proofing assurance level not lower than the level prescribed by Thailand’s Electronic Transactions Commission. The notification further requires platforms to retain only the advertiser’s information necessary to identify the advertiser, beginning from the start of the advertising activity and for
August 6, 2026
Introduction: A Trademark Paradox in Sustainable Packaging Walk into any Thai supermarket, and the label-free water bottle is no longer a novelty. Thailand’s packaging market, valued at approximately USD 15.68 billion in 2025, is shifting toward minimalist, plastic-light designs as ESG pressures reshape how brands present their products. The country generated roughly 5.68 million tons of plastic waste in 2021, with a recycling rate of only 19 percent, and regulators are now considering rules that would allow label-free bottled water relying on embossing, laser printing, or QR codes instead of wrap-around labels. As packaging itself becomes the brand identifier, a paradox emerges: designs built to say the least often struggle hardest for protection under Thai intellectual property law. The Trademark Barrier: When Shape Is Not Enough Section 7, paragraph 2(10) of the Thai Trademark Act deems a shape distinctive only if it is not the natural form of the goods, is not necessary to achieve a technical result, and does not add value to the goods. The Department of Intellectual Property’s 2022 examination guidelines apply this test conservatively, as the following examples illustrate. A plain water bottle relying on subtle contours to signal its brand is typically read as just another bottle, not a source identifier. Acquired distinctiveness offers a theoretical escape route, but it demands extensive evidence of sales, advertising, and consumer recognition—an especially heavy burden for new entrants whose minimalist packaging has not yet achieved market prominence. The result is a structural bias against precisely the design innovation that sustainability goals are meant to encourage. Design Patents: A Partial, Imperfect Substitute Design patent protection, covering a product’s shape, configuration, or ornamentation, appears to offer an alternative route. In practice, it is constrained by the same forces driving the minimalist trend. Because many brands converge on similar solutions—clear