Tilleke & Gibbins has contributed the Thailand chapter to Franchise 2026, part of the International Comparative Legal Guides (ICLG) series published by Global Legal Group. This annual guide offers comparative analysis of franchise laws and regulations across jurisdictions worldwide, providing practical insights for businesses and legal practitioners operating in the global franchise sector.

Each country chapter in the 12th edition follows a Q&A format covering key aspects of franchise law and operations, including:

• Relevant legislation and rules governing franchise transactions
• Business organization options for franchised operations
• Competition law considerations
• Protection of intellectual property and brands
• Liability issues and risk mitigation
• Governing law and dispute resolution
• Real estate matters
• Online trading regulations
• Termination requirements
• Joint employer risks and vicarious liability
• Currency controls and taxation
• Commercial agency considerations
• Good faith obligations and fair dealing requirements
• Ongoing relationship management
• Franchise renewal processes
• Franchise migration procedures
• Sustainability commitments
• Electronic signatures and document retention
• Current developments in the franchise sector

The Thailand chapter, authored by Alan Adcock and Kasama Sriwatanakul, provides an in-depth overview of the legal landscape for franchising and franchising-related activities in Thailand.

The complete Thailand chapter is available as a PDF below.

The Thailand chapter—and the full Franchise 2026 guide—are also freely available on the ICLG website.