On December 2, Michelle Ray-Jones and Ploynapa Julagasigorn hosted a Licensing Executives Society (LES) Thailand webinar titled “IP Valuation and IP Implications of Thailand’s New Trade Competition Act.”

In the first part of the webinar, Michelle introduced the webinar and emphasized the importance of IP valuation as the digital economy flourishes. Ploynapa then joined two other speakers to provide insights on the latest trends in IP valuation, highlight trademark valuation matters, and share their knowledge and experience with IP valuation, from both financial and legal perspectives.

The webinar gave LES members a better understanding of the actual value of their IP assets and their brands, and facilitated greater connections among Thailand’s IP commercialization community.