Advertising of pharmaceutical products is heavily regulated in many jurisdictions, and Vietnam is no exception. The Vietnam chapter of The International Comparative Legal Guide to: Pharmaceutical Advertising 2011, written by Tra Thanh Nguyen and Dung Thi Kim Vu of Tilleke & Gibbins, provides essential advice for pharmaceutical companies as they seek to market their products in this country.

This Q&A-style chapter, part of a larger publication by Global Legal Group Ltd., touches on issues such as the legal framework for product advertisements, pre-authorization marketing to health professionals, prohibitions on incentive structures, and penalties for noncompliance. The chapter also looks at specific regulation of advertisements for the general public, unique issues faced in advertising medical devices, and the permissibility of Internet advertisements.