With the techniques of intellectual property infringers and counterfeit goods traders in Thailand becoming more complex, and with the global economy proceeding toward a sluggish recovery, Tilleke & Gibbins has designed new strategies to help clients handle enforcement of intellectual property rights ever more efficiently and cost-effectively. Our years of experience combating infringement and counterfeiting have taught us that brand owners must be proactive and take all reasonable precautions to ensure that their intellectual property rights are secured. This article provides an overview of the recommended precautionary strategies at the heart of an effective enforcement campaign.