The Royal Thai Customs Department has a proactive policy to protect Thai consumers from illegal goods that damage both the Thai economy and the public’s confidence in consuming imported goods. Brand owners such as Nokia, Levi Strauss, Daimler Chrysler, HP, Casio, and Ferrari have dedicated tremendous resources and jointly proposed to provide Customs officers with product identification training to assist them in their profiling and preliminary inspection of suspect shipments. The training demonstrated how to identify and differentiate between genuine and counterfeit products coming into and going out of Thailand, helping to suppress the distribution of imported counterfeit goods in the Thai market. This article describes recent training efforts.