Product manufacturers and service providers consistently seek to create cool and modernized images to identify both themselves and the attributes of their goods and services. To this end, the elimination of vowels from trademarks has become an increasingly common trend. Yet, not all marks with vowel ellipsis have been successfully registered in Thailand. Obstacles in registering a mark with omitted vowels may arise because these marks may be deemed contrary to Section 7 paragraph 2 (3) of the Trademark Act, which states that a mark will be considered distinctive if it possesses or consists of “a combination of colors represented in a special manner, stylized letters, numerals or invented word.”