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November 14, 2025

Thailand Launches Government Initiative to Help Thai Brand Owners Protect Trademarks Abroad

Thailand’s Department of Intellectual Property (DIP) has introduced the Trademark Monitor Project, a government-led initiative designed to help Thai small and medium-sized enterprises (SMEs) and entrepreneurs safeguard their intellectual property rights internationally. The program focuses on preventing bad-faith trademark registrations in China and ASEAN markets. This effort aims to strengthen confidence among Thai businesses as they expand overseas by providing proactive trademark monitoring and expert guidance.

Recognizing the firm’s market-leading IP services, the DIP selected Tilleke & Gibbins to conduct comprehensive trademark-watching services for key Thai brands and other participating Thai businesses. The firm’s IP team monitors trademark filings in multiple foreign jurisdictions, identifies potentially infringing marks, and promptly alerts affected business owners. The team also provides advice on legal strategies for challenging infringing marks abroad, including opposition and cancellation proceedings, and coordinate with local counsel as needed.

Participants in the program will enjoy one year of complimentary trademark monitoring services covering China and ASEAN markets, along with access to expert legal support from Tilleke & Gibbins to prevent infringement and protect brand identity overseas. The application period runs from November 14 to December 7, 2025, or until 100 trademark applications are received. Businesses interested in securing their trademarks are encouraged to apply early, as spaces are limited.

To register, visit https://forms.gle/XTBVhZGopM5KXqpn6. For further information, please contact [email protected].

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December 9, 2025
Tilleke & Gibbins is proud to announce that four litigation cases handled by the firm have been selected among the nine Distinguished Judgment Awards granted by Thailand’s Central Intellectual Property and International Trade Court (IP&IT Court) for the period from October 1, 2024, to August 31, 2025. This recognition highlights the complexity, novelty, and legal significance of these cases, which were chosen based on stringent criteria including new legal issues, high evidentiary volume, and intricate legal arguments. Among these four cases, one was singled out as the “Most Distinguished Judgment” – the landmark trademark squatting case involving the trademark rights of our client, Thailand’s largest state-owned energy conglomerate, and its subsidiary. In this case, the defendants had filed 52 trademark applications mimicking our client’s marks, making it the largest trademark squatting dispute in Thai history. On April 30, 2025, the IP&IT Court ordered the cancellation of multiple infringing trademarks, setting a benchmark for IP enforcement against trademark squatters in Thailand. The other three recognized cases demonstrate Tilleke & Gibbins’ breadth of expertise in IP litigation: Patent infringement and invalidation involving trade secrets misappropriation. Trade dress infringement of a unique packaging. Landmark Luckin Coffee case involving trademark infringement and invalidation. The IP&IT Court handles approximately 200 IP civil litigation cases each year, and our IP litigation team has typically been involved in 25–30% of them, reflecting our dominant role in shaping IP jurisprudence in Thailand.
December 30, 2020
Advised the Scotch Whisky Association in the registration of the second-ever foreign Geographical Indication (GI) in Laos. Notably, Tilleke & Gibbins previously also advised a different client on the registration of the first-ever foreign GI in Laos, “Champagne.”